Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.
In other words, you need a strategy.
If you have been on Twitter for a long time, you know that Twitter, just like any other social networking service, has an activity cycle. There are times when the service is buzzing with posts and updates and other times when it seems like a ghost town. This is quite normal since the people who use these social networks the most also need to sleep. For example, when it’s nighttime in the U.S., there is a huge decrease in activity across the board.
If you are Web savvy enough to register your business site with Google Analytics, pat yourself on the back. But how much do you really know about the data you’re receiving? What improvements can you make based on that feedback? Here’s an introduction to key metrics to help you get more clicks and get customers to buy.
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content. Here we distill the methodology to getting people to visit your Facebook page, keep them reading as well as get them to return.